Jumat, 18 November 2011

Marketers create Artificial needs.




There are many arguments and contradictions that marketers create artificial needs. Well as far as my opinion is concerned i do agree with the statement that marketers do create artificial needs. Its basically without which we cant survive. Everyone is hungry of fulfilling his/her desired needs. The best example can be of coke. Consumer today want coke rather water at some cases. I have seen lots of people those who prefer to drink coke apart from water which is an argued statement that what led them to be that way. 


Another very good example can be that of smoking and cigrettess. There are many smokers who cant quit smoking and through self ego defence mechanism changes the thoughts that its not going to hurt them. Marketers do create artificial needs which they play amongst the minds of different consumers. However its difficult to manipulate the consumers. For that you are required to have extensive information cited and justified by supported points. Good example in case of social networking is Facebook. 

Marketers have potrayed in your mind that interaction and interacting with others in a social circle enhances your intellectual skills. The consumers now believe that they cant control logging on to facebook, literally at times when we are trying to study. Another example can be that of beauty products. Stereotype argument that something is good if its look beautiful. So marketers try to take the advantage of this attitude and set of believes which let them to make the consumers think that if they will use this specific beauty product then all others are going to admire you in the society,


Otherwise No Chance ! 

Needs created for the metrosexuals is an excellent example in this modern era. Metrosexuals are the ones who are beauty and fashion concious males. Its a big deal how the needs for metrosexuals have created in the market which is of influential trademarks of being a marketer, Opened up a new segment in the market. Artificial promises are hence being made, once of which the American Association of Ad agency took notice and claimed that this ad is doing atificial promises. But it doesnt really means that marketers are unable to create artificail needs. 


This article is written by Hassaan Ajmal :)

Kamis, 17 November 2011

Erzurum: The Historical City of Turkey


Erzurum is the Turkish city of Southern Anatolia. Its name has originated from the Arabic language words “Arz-E-Room” meaning, the Land of Romans. This city was famous in the Roman as well as Persian reign and was given the name by the Turkish emperors who conquered this city in the year 1071 during the war of Manzikert.

According to the census of year 2000 the total population of the city is around 361,235. According to the non government surveys the current population of the city is around 367,250. It must be noted that Erzurum is the largest city of the Erzurum Province which in fact is the biggest province of Southern Anatolia. The city is situated 1757 meters (5766 feet) above sea level and has the code word ‘The Rock’ according to the NATO forces. It also served as the Air Base for the NATO forces during the cold war years.

Early History:


In the older days this city was named ‘Karin’ which became the capital city of Armenia during the reign of Artaxiad and Arsacid Kings. In the year 387AD this city ws taken over by the Romans who built the city from scratch and stabilized it and changed the city name to ‘Theodosiopolis’ after the Great emperor Theodosius. Because of its sensitive location and strong army base this city was a cause of tensions between the Byzantines and Persians. King Anastasius I and King Justinian I built this city once again and constructed strong walls and fort around the city for the sake of more safety.

Middle Ages:

Theodosiopolis was conquered by the Umayyad general Abdallah ibn Abd al-Malik in 700/701 AD and after that It became the capital of Emirates of Qaliqala and was used as a base for raids into Byzantine territory. As the power of the Caliphate declined, and the resurgence of Byzantium began, the local Armenian leaders preferred the city to be under the control of powerless Muslim emirs rather than powerful Byzantine emperors.

In 931, and again in 949, Byzantine forces led by Theophilos Kourkouas, grandfather of the future emperor John I Tzimiskes, captured Theodosiopolis. Its Arab population was expelled and the city was resettled by Greeks and Armenians. Finally, in 1514 the region was conquered by the Ottoman Sultan Selim I, so called Selim the Inflexible. During the Ottoman Empire reign, the city served as the main base of Ottoman military power in the region. It was the capital of the eyalet of Erzurum.

Early in the seventeenth century, the province was threatened by Safavid Persia and a revolt by the province governor Abaza Mehmed Pasha. 
This revolt was combined with Jelali Revolts (the uprising of the provincial musketeers called the Jelali), backed by Iran and lasted until 1628.





Modern History:
The city was captured by the Russian Empire in 1829, but was returned to the Ottoman Empire under the Treaty of Adrianople (Edirne), in September of the same year. During the Crimean war Russian forces approached Erzurum, but did not attack it because of insufficient forces and the continuing Russian siege of Kars. The city was unsuccessfully attacked (Battle of Erzurum (1877)) by a Russian army in the Russo-Turkish War of 1877-78. However in February 1878, the Russians took Erzurum without resistance, but it was again returned to the Ottoman Empire, this time under the Treaty of San Stefano. There were massacres of the city's Armenian citizens during the Hamidian massacres (1894–1896). The city was the location of one of the key battles in the Caucasus Campaign of World War I between the armies of the Ottoman and Russian Empires. This resulted in the capture of Erzurum by Russian forces under the command of Grand Duke Nicholas and Nikolai Nikolaevich Yudenich on February 16, 1916.

By the time the Russians entered in 1916, barely a hundred Armenians were left alive, out of a prewar population of 20,000; it is estimated that approximately 90% of the Armenians of Erzurum province had perished. By 1919, according to the American Committee for Relief in the Near East, Erzurum was left completely devoid of its Armenian population. It is reported in Turkish sources that some Armenian troops serving in the Russian army carried out revenge killings in the area of Erzurum, after having witnessed the destruction that had been wrought against the Armenian population.

Economy:

One of the largest source of income and economic activity in the city has been Atatürk University. Established in 1950, it is one of the largest universities in Turkey, having more than forty-thousand students. Tourism also provides a portion of the province's revenues. The city is a popular destination in Turkey for winter sports at the nearby Palandöken Mountain.
Erzurum is notable for the small-scale production of objects crafted from Oltu stone: most are sold as souvenirs and include prayer beads, bracelets, necklaces, brooches, earrings and hairclips.



Tourism:
Little of medieval Erzurum survives beyond scattered individual buildings such as the citadel fortress, and the 13th century Çifte Minareli Medrese (the "Twin Minaret" madrasa).
Six kilometres to the south of the center of Erzurum is an important skiing center on the Palandöken Mountain range. There are several ski runs; the south ski run is 8 km long, while the north ski run is intended for advanced skiers. The summit of Mt. Palandöken, which is called Büyük Ejder (Great Dragon), is at an altitude of 3188 metres. It can be reached with a chair lift which rises until an altitude of 3100 metres.

Transport: 
The main bus station has bus links to most major Turkish cities. Erzurum is also the main railroad endpoint for the Eastern Anatolia region. Erzurum Airport, also used by the Turkish Air Force, has the second longest runway in Turkey. Although the early transport were the animal carts.

Cuisine:

One specialty of Erzurum's cuisine is Cağ Kebab. Although this kebab variety is of recent introduction outside its native region, it is rapidly attaining widespread popularity around Turkey.
Kadayıf Dolması is an exquisite dessert made with walnut.

Rabu, 16 November 2011

Life as it may seem plus a marriage ceremony!



Everyone is different! Everyone has their own way of of seeing life but I'm sure that every life is round offed to this phrase..'Life is not easy, yet you survive' What we can do is to try focus on to the slightest of happiness that we have in our life and try to overcome our griefs... easier said than done though and people say its difficult to find happiness. Is it really?! Can't we just change our usual routines into happiness and excitement? Just like going to school and college, meeting friends, spending time with family, watching TV, even having breakfast, lunch or dinner?! maybe just to satisfy ourselves internally for the time being I guess that's the way to go, or should I say only way to go. I would love to follow these:




  • Make peace with your past so that it does not screw up the present. 
  • What other people think of you is not your business.
  • Time heals almost everything, just give it time.
  • The person responsible for your happiness is you yourself.
  • Don't compare your life with others as you don't know what their journey is all about.
  • Stop thinking too much, sometimes it's good not to know all the answers.

Okay so now to the usual routine. My Eid always starts the day I reach home as that's the only thing that makes me happy these days. I was happy that we won't be going to our village this time and I would be able to relax at home but the first news that I got after reaching was that we are actually going to our village. Going to our village was perhaps a good idea in the end, relaxing under the shade of trees, cool and pure breeze, animals all around you (I liked the donkey best :P) and then not worrying about your cell phone and facebook/twitter or friends or studies. The second day of Eid was fine as I met my four angels. The third day was the best when all the family got together for a dinner and we cousins enjoyed alot :)


Oh here is an interesting story, we did not get any Daweoo seats so had to travel by the normal bus named Sky ways and believe me it was one hell of a torture... the usual drive on any bus is 8 hour if u drive via motor way, but the bus was overloaded ( people were sitting with their own chairs in the middle of the bus :O ) so the driver decided to take the long route...The bus was comforting but the rout was too long..We started our journey at 1300 hours and reached Multan around 0100 hours.. The fun part was when the driver was driving too slow and people were shouting at him and he was counter shouting and saying "Shut up or people will offer morning prayers on the way" :D

No one even looks at them during the Valima :D
Lets talk about the fourth day of the eid on which I attended a marriage ceremony after such a long time and I saw what I feared the most, people were more interested in the Dinner than the bride or groom. as soon as the dinner started the most respectable of persons just jumped towards the food items and forgot everything else :D people filled their plates as much as they could and I stood watching and regretting that I attended this ceremony, at last I got the chance and tried to pour some gravy but the person besides me could not wait and put his hand in the bowl....I couldn't eat anything after that :/

Besides every respectable, worthy and good family people were eating like animals there was this one boy around 6 years old, who was roaming around the food, I was not eating anything so I started noticing him unintentionally, he went to the dinner table with everyone and picked up 4-5 nans thinking no one was watching him, he did the same thing again, he did the same for the third time pouring the chicken gravy  into a shopping bag and ran outside where his poor family was sitting, a mother with two daughters..... how much struggle people have to do just to fight hunger!!!!

Pakistan Cricket team did really well in the test series and won it in the end but the real test will be the one day series and I hope that Pakistan will, by winning this series tell the world that they are back to take on the challenge of anyone in the world. as I write this the series is leveled 1-1 and the next ODI is  to be played on the 18th of november. This Pakistan team can achieve a lot and has the exact potential that is required to be world beaters.

Thanks Allah my sister got what she wanted and that makes me feel so proud! May Allah take care of her, fulfill her dreams and bless her with success in everything! Ameen.

I will have to get myself back to the rehabilitation, last month was a good one for me and I felt better but now after this gap I'm feeling that I will have to start from the scratch! I have got very good marks in two of my subjects but the result of the most important subject is pending and the sings are not good from what's visible!!! 

I have written more than I should have, but don't know why I feel like writing, writing and writing but my hands are not helping me :D I'm writing about Potatoes, A historical city of Turkey, Imran Khan and the next part of the great cricketers but that will take lots time as I'm sure I will get tired doing all this work :D 
P.S I bought the Vampire Diaries Book series and I'm so excited about it *yaaay* :) !

Senin, 14 November 2011

Mad People!

Written by Maham Shahbaz! :)

“How is she today?” he asked from her parents..
“Fine, she didn’t talk to the walls today”..
“Good” he said, going to her room..


He saw her sitting by the window looking out with a thread in her hand, as if deep in thought. Her psychiatrist knocked on the door and entered with a cheery atmosphere and said “well last appointment…makes me sad…what's going on?"
She kept on staring without answer. He was used to such patients but she somehow seemed different…he looked at the thread on her finger and asked “what's that?”
*No answer*.
He asked again.. on that she answered “this finger” .. 
She held out her index finger:


“suppose this finger is me, the segments are the stages of life,child,adult,old age..and this thread…” she  held out the thread and said” suppose it is is life now see..” she started to coil the thread on her finger the lower had less turns but the upper tip had more turns..the turns increased with stage. In the end she looked at me and said “it will turn purple,that shows pain and finally death…due to pain”.


He looked at the finger, thought for a while then held out his index finger and said “that’s me” he started to coil the thread in such a way that he had half of the thread on his finger: “we share the pain, now you have less pain” he smiled at her “life is good or in your case less painful if you have people or who care about you and that can make you happy or less purple” on that they laughed..


she thought then said “we can never die..we just change forms, sand then plant then animal then human again and so on…” she uncoiled the thread and said “see? the finger remains…if I can see two of me without a mirror, if I can go to places without moving, if I can see things , which according to most of you don’t exist , the I can surely not get finished.”
You are Unique just like every cloud on the sky is..
 “I have a soul in me, when I feel it , I feel supreme power and no worry and when I see my reflection I get scared , because that is my body , which is the devil, which can feel pain…”
he smiled impressed and answered “well I'm going to miss all the philosophy, you have recovered well, now I wont be your psychiatrist, official appointments are over, but as I promised you I will come meet you…unofficially” he winked at her and left.

While he was on his way home he thought “how can a mad person know all this?... maybe they aren’t mad…they are just unique…”

Kamis, 03 November 2011

Cricket Time!

Pakistan vs Srilanka cricket series may not be a mouth watering prospect for many but I guess this is the perfect preparation and confidence building step that Pakistan needed before the big series against England early next year as that series will decide the direction towards which Pakistan cricket is going.

Pakistan dominated throughout the five days of the first cricket test between the two teams, had it not been the drop catches Pakistan would have won easily. Winning the toss and bowling first was a risk but Misbah was right in taking the initiative of a fresh pitch as the only assistance bowlers had was on the first day of the match and Pakistani bowlers did not let their captain down when they bowled out Srilanka for 197 with Junaid Khan picking up his first five wicket hall in a spell of 14.1-3-38-5. Pakistan reply was a strong one as Taufeeq Umar with his 236 helped Pakistan to a strong total of 511/6 wickets, the only negative was that Pakistan took 710 minutes and scored the runs at the rate of 2.9 per over. Srilanka's second innings was no different as they were struggling at 233-5 only until the drop catches, six in total, cost Pakistan the match. They were able to bowl out Srilanka with 21 overs remaining but sensibly did not chase the target due to Srilanka's negative field setting. Kumara Sangakara was given the man of the match award which was surprising for me :)


The start of second Cricket test was almost the same with the only difference that it was Srilanka who won the toss and elected to bat! That was a brave decision but it backfired with Srilanka reeling at 154/8 but thanks to the late resistance of Rangana Herath and Walegedara they were able to reach a respectable total of 239. Pakistan's reply was again a strong one as they were able to score 403 runs and taking a lead of 164 runs with Azhar Ali scoring his first international hundred and were able to bowl out Srilanka for 257 runs in their second innings. This time the destroyer was Saeed Ajmal picking up 68-5. Pakistan were left to chase 94 wihch they did so at the lost of just one wicket. Saeed Ajmal was declared man of the match!

Pakistan have played really well in the two tests so far and have been on top of their game in all aspects, which is a heartening fact to see. In my view this is by fat the most settled Pakistani test team after the Inzamam era and I'm loving that fact. But I guess the real test for the Pakistani team will be the third test match where they will have to finish as a dominating side and their batting will have one last test of character! they must not get complacent and just stick to the basics, actually I could have wrote about the matches and my views alot more but the sad news about the spot fixing is out and I just can't write more for now! (Sad in a way). Pakistan should go for a 2-0 here as it will take them to number 5 in the ICC rankings within a touching distance of Australia! 

Imran Khan and Eid !

So a break from writing turned out to be a good thing! Every word I was writing was becoming more obvious, everything I wanted to write was the same I'd said previously. I feel like writing now, I feel like writing alot.

Today was my last exam and thanks to Allah all of them went fine., although I know I could have done better in the exams but the small errors and laziness let me down this time. Instrumentation and Measurements was a cake but I didn't read the paper carefully and end up solving the values wrong of a numerical, that might cost me five marks. Engineering materials was the same thing, my friend keep on requesting me to read the formula of a question which I had written down in my notes but I was thinking that it'll be the same questions in the exams which my teacher has mentioned. The Computer Programing was easy but I'm unable to understand the loops and how to make triangles out of it. Keeping in mind that these are perhaps my most important exams I'm satisfied.

Eid is approaching and this time I'm in no mood to celebrate it. What's the point of celebrating Eid when you don't have any of your cousins and relatives in the city. Most of the time we go to our village but that's not the case this time around! But then my Eid starts the day I go back home. This time I'm going to buy the Vampire Diaries series and read as much as I can. I could not finish the Eleven Minute as my copy had a few pages missing,I hope I get those missing pages.



I read many news papers and I keep myself always upto date with the political situation of the country I've never been too much into politics myself. 31st October was the day when I had my first exam and i was really tense, I just opened the live streaming of Express News, there was the a rally and 'Jalsa' organized by the Pakistan Tehreek-E-Insaaf, which is led by the famous and greatest Cricketer, Imran Khan. Technically speaking I'm a member of PTI and I know that most of the youth support Imran Khan, but the  Lahore rally was a breakthrough for sure. I have never in my life seen such enthusiasm in the youth or the people, I myself, following it on the TV felt so proud of everything as If It was something related to me, all the social networks and the people there were excited, people from all over the world were following it and a crowd of 500000 was present in which there were mostly youngsters and families at Minar-E-Pakistan and Imran Khan did not disappoint us, and gave a memorable speech. Such a high level success was astonishing for everyone but I'm pretty hopeful its the beginning of a change, a new start from where the next generation and youth of Pakistan will take over InshaAllah :)

When I talk about myself I'm happy with my progress, I haven't been able to achieve what I wanted to but still I have not let things get out of hand! still a long way to go..I have not been able to buy a website uptill now due to visa card issues hope it gets solved as soon as possible.

Eid Mubarak to Everyone! May Allah bless you.. :)

Selasa, 01 November 2011

Spot Fixing Verdict Announced



A jury found former Pakistan captain Salman Butt guilty of both charges in the spot-fixing trial, while fast bowler Mohammad Asif was found guilty on one charge, after they took 16 hours and 56 minutes to debate the verdicts.
The judge, Justice Cooke, then retired the jury to deliberate further on the second count against Asif. Both players will remain on bail until sentencing on Thursday and Friday.
Butt and Asif were unanimously found guilty on the charge of 'conspiracy to cheat' and Butt was guilty by a 10-2 majority on the charge of 'conspiracy to obtain and accept corrupt payments' following the Lord's Test in August last year when they allegedly conspired with agent Mazhar Majeed, teenage fast bowler Mohammad Amir and other people unknown to bowl pre-determined no-balls. The charges were levelled after allegations made last September in the now defunct British tabloid the News of the World, which carried out an undercover sting operation. Majeed was recorded by a secret camera, saying when no-balls would be delivered by the bowlers.
Butt, wearing a velvet jacket and shirt without a tie, showed no emotion as the verdicts were read out. He just stared at the jury stony-faced. Asif, wearing a grey winter coat in the dock, was equally unmoved as neither player said a word or made any obvious facial expression.
The jury were unable to reach a verdict on the "accepting corrupt payments' charge in relation to Asif, and Justice Cooke immediately retired them to deliberate some more in case they could reach a verdict on that fourth charge.
Butt and Asif denied the charges. The maximum prison sentence for the acceptance of corrupt payments is seven years in jail, while 'conspiracy to cheat' carries a maximum two-year sentence.
In a bitter twist for Butt, his wife, Gul Hassan, was understood to have given birth to a second son by caesarean section on Tuesday morning, an hour before his verdict was delivered at 11.45am.
The players have already been punished by the ICC after a disciplinary hearing in Doha, Qatar, earlier this year. Each was banned from the sport for at least five years. Butt received a further suspended five-year ban and Asif was handed a further two-year suspended sanction.
All three players have filed appeals against their bans at the Court of Arbitration for Sport (CAS) in Lausanne, Switzerland.